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Fintech has taken credit services to a new level. With the emerging trends around the consumer credit market, it is becoming difficult for lenders to keep the additional complexity of the digital ecosystem under control. This is where Privatkreditsofort.ch was born to provide a solution. Chatbots and AI are on everyone's lips, but web forms are still the standard as HCI (Human Computer Interface) in lead generation. Our custom-made and tested chatbot reduces the last big hurdle to conversion through playful elements and meets the changing expectations of the growing digital ecosystem of today's borrowers.