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Particulate Solutions GmbH
The Particulate Solutions GmbH, based in Koblenz, develops solutions that combine traditional marketing with social commitment. With Socialfunders® Particulate has developed a novel SaaS internet platform, which establishes numerous possibilities for innovative marketing activities and maximizes the corporate benefits of CSR.
The core idea of the solution is to involve the stakeholders of a company (e.g. customers) actively in the selection of corporate donations. The operation is easy and intuitive: customers collect points (SocialCoins) at companies, e.g. by buying their products. With these points the customer can now support, on behalf of the company, regional and trans-regional social projects that they care about (e.g. the regional sports club). Due to this principle the customer can support projects in the region hand in hand with the company.
The medial range achieved with this solution is verifiable many times higher than the traditional business communication in form of corporate donations. The donations can be used effectively to improve the brand awareness and to increase the customer loyalty. Moreover the allocation, the administration and the payment processing of corporate donations can be strongly simplified and optimized.
The system is offered as a Software as a Service (SaaS) as a White-Label and of course adapted to individual requirements of the customer. Furthermore Particulate offers an extensive consulting and service range.
The customers are medium-sized companies from different industries like financial services, utilities and DAX enterprises. These customers also benefit from the wide network of partners including leading media and marketing agencies, technology providers and project partners/NGO´s.