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As a software company, investify has set itself the task of supporting banks and insurance companies in digitization and customer loyalty. The focus is on solutions for the digitization of investments in the securities sector. Here, investify consistently relies on a mass customization approach. The advantages: Customers want to increasingly interact with their financial services provider, the insurance regularly reaches the “boring area” of the customers, the willingness to change sinks and dissonances in the investment are systematically prevented. Insurance companies can profit particularly from the effect achieved and not only contact customers in the portal in the event of damage or loss. With its services, investify makes it clear that digitization is more than process automation.